About
MMMytics combines Google Meridian's Bayesian engine with Turkey's seasonality, equipping CMOs with an auditable decision architecture instead of conflicting weekly attribution reports.
Mission
To steer every brand's marketing budget with evidence-based confidence intervals instead of gut feel. In a post-cookie world, we provide an auditable decision foundation that removes the last-click fallacy and stays sensitive to seasonality, FX movements and channel saturation.
Vision
Become the Marketing Mix Modeling (MMM) standard for Turkey. With a KVKK-compliant, AI-driven and sector-aware marketing analytics platform, we build a single source of truth where everyone — from the agency analyst to the CFO — reads the same number with the same confidence.
Special occasions, FX volatility and the public-holiday calendar are defined automatically in our sector templates. An MMM methodology tuned for the Turkish market captures the 20-40% demand swings that generic global engines miss.
Built into our sector templates, applied automatically
Hosted in the EU region. Automatic processing record, audit log and deletion within 48 hours under KVKK Article 12. Your data never leaves Turkey's legal boundary, and every access is auditable.
A Google Meridian–based Bayesian framework runs a real model on cloud GPU and converges to a statistically stable solution. Not a black box: real, line-by-line auditable model output.
Built on the open-source Google Meridian core