Blog
Technical articles on Bayesian MMM applied to the Turkish market, KVKK-compliant attribution, and sector seasonality.
How do you decompose the real contribution of TV GRP, digital, OOH, and the dealer network? 20 years of automotive sector experience + the MMMytics geo hierarchical approach.
An 1800-word technical and legal guide for marketing teams building KVKK-compliant attribution. Article 12, data classification, explicit consent, deletion workflows.
What is Marketing Mix Modelling, and why do Turkish brands need market-specific seasonality priors? A 1500-word foundational guide for CMO + CFO + Analytics Lead audiences.